The new message, "Health is Everything," which we adopted as the starting point for this process, is based on an insight

that embodies a holistic approach: health does not begin and end with treating illness. Health is a matter of mental, physical,

community, and family well-being - it’s good sleep, optimal nutrition, and everything that helps you love yourself and life.

The inspiration for the brand’s visual language stems from the understanding that everything is connected to health - and health is everything.

Similar to the systems in the human body—circulatory, nervous, digestive, reproductive, and others - that work in harmonious synergy,

everything ultimately connects to everything else.

We began creating the visual language from the concept of a "lifeline" that changes its form each time to communicate a topic or service

from Maccabi's wide range of offerings. This lifeline transforms into a simple, clean, and iconic element with a soft, rounded outline,

taking us on a journey to tell a different story each time—all while maintaining a unified, distinct, and modern visual language.